Celebrity Capital

Celebrity, creator, athlete, and entertainer business moves viewed through ownership, brand equity, licensing, investment, and platform power.

Rihanna Turned a TikTok Live Into a Storefront. That Changes the Economics of Celebrity Attention.

Fenty Beauty says its first 12-hour TikTok Shop Mega Live generated more than 53 million impressions and 1 million unique…

2 days ago

Beyoncé Funded Cécred Herself. Now the Real Test Is Global Distribution.

Beyoncé financed Cécred herself rather than build around an outside investor’s agenda. As the haircare company enters the UK through…

2 weeks ago

Michael Jordan Gave Morehouse $1 Million. Now It Has a Media Production Center.

The new Morehouse Multimedia Center gives students professional production tools and the college a foundation for building media capacity, developing…

3 weeks ago

Harrison Barnes Is Turning $25 Million of NBA Earnings Into Bank Ownership

The San Antonio Spurs veteran put $25 million of his own money into an Iowa community bank. The bigger story…

2 months ago

LeBron Took an $8 Million Deal. The 76ers May Capture the Bigger Economic Win.

LeBron James’ reported move to Philadelphia is more than a basketball story. It reveals the gap between player compensation and…

3 months ago

Yasiin Bey’s Advice to Black Artists Is Really an Ownership Lesson

Studying Black art history is not nostalgia. It is business education for creators trying to turn cultural influence into long-term…

5 months ago

Byron Allen’s CBS Late-Night Slot Shows Why Distribution Is Power

Byron Allen’s Comics Unleashed moving into CBS late night is more than a programming change. It shows how distribution, advertising…

5 months ago

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