Creator Economy

Rihanna Turned a TikTok Live Into a Storefront. That Changes the Economics of Celebrity Attention.

Fenty Beauty says its first 12-hour TikTok Shop Mega Live generated more than 53 million impressions and 1 million unique…

4 days ago

Black-Founded Vurt Is Taking Vertical Video to TV. The Bigger Question Is Who Controls Distribution.

The streaming company is expanding from smartphones to connected TVs while offering independent filmmakers nonexclusive licensing and a reported 50/50…

6 days ago

Owning the Asset Is Not the Same as Controlling the System

Ownership matters. But owning the asset is not the same as controlling the system around it. Black economic power depends…

1 week ago

Jay-Z’s HBO Series Shows How Old Music Creates New Value

“JAŸ-Z in 8” arrives after a summer of stadium shows, anniversary activations and renewed attention around Jay-Z’s catalog. But the…

1 month ago

Roblox Built a Creator Economy. Steal an Egg Shows Who Sets the Rules

Five years after Roblox was celebrated for letting young developers turn games into businesses, its hottest viral controversy reveals the…

2 months ago

YouTube Is Doubling Its Monetization Barrier on the First Day of Black History Month

YouTube is set to double key Partner Program monetization thresholds for new creators on February 1, 2027. BEDC examines the…

2 months ago

Khaby Lame’s $975 Million Deal Shows the Creator Economy Is Moving From Followers to Ownership

Khaby Lame’s Forbes ranking and $975 million Rich Sparkle deal reveal a bigger shift in the creator economy: followers are…

3 months ago

The Hidden Economics of Black Reality TV Franchises

Black reality TV was never just drama. From Love & Hip Hop to Basketball Wives and Love & Marriage: Huntsville,…

5 months ago

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