Sports & Ownership

Stories about athlete wealth, NIL, sponsorships, team ownership, brand equity, and the business power behind sports.

The Florida College Sports Fight Is Really About Media Money and Control

A dispute over conference realignment is holding up a sweeping federal college sports bill. Underneath the politics is a much…

5 days ago

Black Athletes Earn the Capital. Who Influences Where It Gets Invested?

Philadelphia 76ers star Jaylen Brown says people surrounding influential athletes can discourage deeper investment in their communities. His argument raises…

3 weeks ago

Harrison Barnes Is Turning $25 Million of NBA Earnings Into Bank Ownership

The San Antonio Spurs veteran put $25 million of his own money into an Iowa community bank. The bigger story…

4 weeks ago

BlackSun Raised $1 Billion for Sports and Media. Now Comes the Real Ownership Test

A Black-led private-equity firm is targeting some of culture’s most valuable assets. The bigger economic question is who supplies the…

1 month ago

The Lakers Gained $2.5 Billion in Implied Value in 14 Months. Who Captures That Upside?

The Lakers’ proposed $12.5 billion sale puts a striking number on the difference between helping create a valuable sports product…

1 month ago

FIFA’s $20 Billion Deal Is Dead. Africa’s 54 Votes Just Became More Valuable.

UEFA, AFC and CONCACAF now want an independent investigation into Gianni Infantino’s failed commercialization plan. With CAF still backing him,…

2 months ago

FIFA Wants to Turn the World Cup Into a $20 Billion Company. Who Owns Global Football After That?

FIFA says private investors would receive minority stakes without control over sporting decisions. But once the World Cup becomes an…

2 months ago

LeBron Took an $8 Million Deal. The 76ers May Capture the Bigger Economic Win.

LeBron James’ reported move to Philadelphia is more than a basketball story. It reveals the gap between player compensation and…

2 months ago

Morocco Is Spending $20 Billion for the World Cup. Who Will Own the Tourism Boom?

Morocco plans to expand hotels, airports, railways, roads and stadiums before the 2030 World Cup. The lasting economic question is…

2 months ago

TikTok’s NBA–WNBA Deal Turns Black Sports Culture Into a Global Commerce Funnel

The partnership promises greater global reach for professional basketball, but it also places TikTok deeper inside the path connecting Black…

2 months ago

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